Falcon and Associates

Falcon and Associates

In accordance with the law issued in 2009 by His Highness Sheikh Mohammed bin Rashid Al Maktoum, Vice President and Prime Minister of the United Arab Emirates and Ruler of Dubai, we drive tangible initiatives and strategic communications to support and enhance Dubai’s position on the world stage.

Honorary President's message


The story of Dubai and the United Arab Emirates’ rise to global prominence in just 40 years finds its foundations in visionary leadership and pioneering spirit.

Investment in both people and infrastructure provided the platform for Dubai’s remarkable transformation from a humble fishing village into a dynamic multicultural city with a robust, thriving economy.

Falcon and Associates has a key role to play in telling this unique story, highlighting how Dubai, UAE, as it continues on its incredible path of development, is a place of opportunity for all.

Her Excellency Reem Al Hashimy

UAE Minister of State for International Cooperation
Director General, Expo 2020 Dubai Bureau
Honorary President of Falcon and Associates

CEO and Executive Vice Chairman's message

Falcon and Associates has a broad mandate. Fundamentally we work to positively influence the conversation about Dubai as a place of opportunity for business, culture and lifestyle.

Our initiatives target both emerging and established international markets, with a strong focus on China, and involve partnerships with both businesses and government departments.

Whether the end goal is economic, social or trade related, deepening the understanding and appreciation of His Highness Sheikh Mohammed’s vision for Dubai is central to what we do.

Giselle Pettyfer
CEO and Executive Vice Chairman of Falcon and Associates