Dubai Expo 2020
In November 2013 the UAE was awarded the honour of hosting World Expo 2020 in Dubai by the Bureau International des Expositions (BIE), the inter-governmental organization responsible for World Expo. Dubai Expo 2020 will be the first World Expo to be held in the Middle East, North Africa and South Asia, an event that traces its origins to The Great Exhibition, held in London in 1851.
The official intention to bid was prepared by Falcon and Associates and submitted to the BIE under the patronage of His Highness Sheikh Mohammed bin Rashid Al Maktoum, Vice President and Prime Minister of the UAE and Ruler of Dubai. The decision to bid was taken in line with the Dubai 2020 initiative and following a feasibility study led by Falcon in 2010.
During the two year bid process, Falcon worked alongside the Government of Dubai, taking specific responsibility for the Marketing and Communications strategy and implementation, including the Dubai Expo 2020 brand and Premier Partner programme.
The theme of ‘Connecting Minds, Creating the Future’ is not only the essence of Dubai; it references the opportunities for cooperation and partnership presented by our increasingly interconnected world.