Dubai has become a key global destination thanks to the exciting and dynamic world-class annual events which have long been part of this vibrant city’s fabric. Falcon and Associates are honoured to play a vital role in supporting the strategy and delivery of many of the city’s flagship events. Partner events include the Hero Dubai Desert Classic, Emirates Dubai 7s, the Dubai World Cup, globally impactful conferences and workshops, among others. We help create world-class experiences through careful expert planning and execution, providing continued marketing, communications, advisory and logistics support.

Recognising the importance of addressing global challenges and making a positive impact on vulnerable communities worldwide, Dubai's commitment to humanitarian causes extends beyond its borders. Dubai is home to the largest humanitarian hub in the world which houses more than 75 international aid agencies and NGOs as its members. Falcon and Associates is proud to be a strategic partner of the International Humanitarian City (IHC). The IHC provides logistics support to ensure that its members can respond in the fastest and most efficient way to the humanitarian crises that occur all over the world, but most particularly in Africa and Asia. At Falcon, we assist IHC in amplifying its work and message of collaboration to a global audience, leveraging events and traditional media to communicate with stakeholders in the humanitarian sector and in the worlds of policymaking, business, and academia.