The Emirates Airline Dubai 7s is an annual rugby sevens and social event held at the Sevens Stadium in Dubai, UAE.

Founded in 1970, the event is one of the longest running sports events in the Middle East and part of the HSBC World Rugby Sevens series.

The series consists of 10 tournaments held around the world, in which international men’s and women’s sevens teams, from across the globe, compete for series points at each round.

Falcon and Associates is the Emirates Airlines Dubai 7s event implementation partner, working across logistics, hospitality, entertainment, commercial strategy, and operational delivery.