Initiatives

The Dubai Desert Classic was founded in 1989 as the first European Tour event to take place in the Gulf. Regarded as one of the most significant events on the European Tour, and part of the prestigious Rolex Series, it has been credited with paving the way for golf’s presence in the Middle East, as well as creating some of the most iconic moments in golfing history. Promoted and organised by Falcon and Associates, the tournament is fondly referred to as the ‘Major of the Middle East’, due to its legacy and world-class players drawn to the tournament every year.

Dubai Business Associates (DBA) is a unique world-class management consultancy training programme run under the patronage of His Highness Sheikh Mohammed bin Rashid Al Maktoum, Vice President and Prime Minister of the UAE and Ruler of Dubai. The programme attracts outstanding and ambitious graduates from around the world and from a diverse range of disciplines, offering them the unrivalled opportunity to study and do business in the dynamic and multicultural hub of Dubai. With an experiential and project-based learning approach, the DBA programme is the ideal transformative experience for associates, who develop career-enhancing skills and gain invaluable practical insight into the world of work.

Dubai’s International Humanitarian City was founded by His Highness Sheikh Mohammed bin Rashid Al Maktoum, Vice President and Prime Minister of the UAE and Ruler of Dubai in 2003, through the merger of Dubai Aid City and the Dubai Humanitarian City. The largest humanitarian hub in the world, it is also the only non-profit, independent, humanitarian free-zone authority. It hosts a vast community of around 80 members, including UN organisations, non-profits, non-governmental organisations, and commercial companies. Falcon and Associates supports IHC to promote its visibility, ensuring its work and innovative developments in the humanitarian community are recognised on a global, public scale to continue to highlight the humanitarian need world and encourage more efficient and effective cooperation.