The Dubai Desert Classic was founded in 1989 as the first European Tour event to take place in the Gulf. Regarded as one of the most significant events on the European Tour, and part of the prestigious Rolex Series, it has been credited with paving the way for golf’s presence in the Middle East, as well as creating some of the most iconic moments in golfing history. Promoted and organised by Falcon and Associates, the tournament is fondly referred to as the ‘Major of the Middle East’, due to its legacy and world-class players drawn to the tournament every year.
The Emirates Dubai 7s is an annual rugby sevens and entertainment event hosted at the Sevens Stadium in Dubai, UAE. Founded in 1970, this is one of the longest running sports events in the Middle East. Part of the HSBC World Rugby Sevens series, the Emirates Dubai 7s is one of ten tournaments held across the globe, where top-level men’s and women’s teams compete for their place in the final series ranking. Falcon and Associates is the Emirates Dubai 7s’ event implementation partner, working across logistics, hospitality, entertainment, commercial strategy, and operational delivery.
The Dubai World Cup was created in 1996 by His Highness Sheikh Mohammed bin Rashid Al Maktoum, Vice President and Prime Minister of the UAE and Ruler of Dubai. An annual highlight of the international horseracing calendar, the sporting and social event attracts the best horses, owners, and jockeys from around the world. Falcon and Associates supports the Dubai Racing Club across the five-month programme of racing, culminating in the renowned Dubai World Cup.
Bringing professional women’s golf to the Middle East for the first time in a full-scale tournament, the Dubai Moonlight Classic has brought some of the highlights of the tour since 2006. The world’s first day/night professional tour event, the Moonlight Classic has attracted leading names in the sport and championed the women’s professional game in this region.
Dubai Business Associates (DBA) is a unique world-class management consultancy training programme run under the patronage of His Highness Sheikh Mohammed bin Rashid Al Maktoum, Vice President and Prime Minister of the UAE and Ruler of Dubai. The programme attracts outstanding and ambitious graduates from around the world and from a diverse range of disciplines, offering them the unrivalled opportunity to study and do business in the dynamic and multicultural hub of Dubai. With an experiential and project-based learning approach, the DBA programme is the ideal transformative experience for associates, who develop career-enhancing skills and gain invaluable practical insight into the world of work.
Dubai’s International Humanitarian City was founded by His Highness Sheikh Mohammed bin Rashid Al Maktoum, Vice President and Prime Minister of the UAE and Ruler of Dubai in 2003, through the merger of Dubai Aid City and the Dubai Humanitarian City. The largest humanitarian hub in the world, it is also the only non-profit, independent, humanitarian free-zone authority. It hosts a vast community of around 80 members, including UN organisations, non-profits, non-governmental organisations, and commercial companies. Falcon and Associates supports IHC to promote its visibility, ensuring its work and innovative developments in the humanitarian community are recognised on a global, public scale to continue to highlight the humanitarian need world and encourage more efficient and effective cooperation.