Commercial Partnerships

Combining seasoned commercial knowledge, unbeatable local expertise and relationships with Dubai’s thought leaders, opinion formers and trendsetters, Falcon and Associates creates and manages commercial partnerships that drive business development, brand building and international positioning. We support leading brands with an end-to-end process, from introductions to ideation, delivery, and evaluation.

Client Servicing

Falcon acts as an extension of each of its clients’ teams, working together to deliver insight, advice and support that can only come from a trusted partner. At the start of each project, Falcon assembles a team of experts in the relevant fields. Once projects are established, we work to provide our clients with expert support curated to meet their specific requirements.


Falcon has a proven track record of delivering some of Dubai’s most impactful sports events and projects. Based on a deep understanding of our clients and the local business environment, we unlock efficiencies, optimise quality, and streamline processes for organisations in a wide range of industries and sectors, spanning multiple verticals and supply chains.

Marketing & PR

From iconic brand activations to some of Dubai’s most recognisable local and global campaigns, Falcon and Associates world-class marketers are responsible for creating and delivering impactful 360 marketing communications strategies and plans across the key local, regional, and international markets, for all its events and initiatives. All plans are aligned with the key objectives, project goals and overarching strategic vision of Dubai.

Strategic Advisory

Our approach to consulting is based on strategic planning, impact-oriented partnership working, and insight-driven advice. We work with clients to create evidence-based extensive strategies. We act as advocates and champions of the strategic plan throughout the delivery phase, and non-biased concise analysis when it comes to the evaluation phase.